Hello Bloggers,
I am going to share a super cool folded print piece with you all. Trish Witkowski, an award-winning designer, puts up weekly videos called "The 60-Second Super-Cool Fold of the Week" on foldfactory.com. I like to watch these videos in my free time to see all kinds of different ideas for folding print pieces. While trying to decide what video to share/ talk about with you, this one jumped out at me.
This piece is a capabilities brochure produced by Ryder Dickerson in Chicago and designed by Faust. The first thing you notice about the designed piece is the custom envelope. It is a square, large format piece designed very nicely with an eye catching color scheme.
This capabilities brochure demonstrates so many different things, such as, a soft touch uv coating, a gloss uv coating, digital printing, sheet fed, etc.
As if this brochure did not have enough different things incorporated in it, it is also a carrier piece. This brochure has three inserts all printed on different paper. They used utopia, gpa colored sheet, mohawk superfine for these three particular pages.
As you open the brochure and take out the inserts, the inside is a metallic laminate with a uv coating. This piece also has score and handfold.
Not only does this brochure have a unique layout and fold, but it has a very nice color scheme and design to it. The front design is very simple but very effective in my opinion and it goes very well with the rest of the piece. So not only are they representing what kind of ink and paper they can use to print, but they are also showing some design they are capable of.
I hope you all enjoyed this video as much as I have. Just remember everything you see or receive in the mail, for instance, has to be designed by someone! Designers love to have their work appreciated!
Until next time,
Kels
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